Welcome to Ava And Viv® Jeans, Dresses, Tops, Shorts – your number one destination for stylish, comfortable, and affordable fashion. Ever since we first opened our doors, we’ve been dedicated to providing women everywhere with trendy yet timeless clothing that makes them look and feel amazing.
Our story begins back in 2015, when we launched our exclusive brand with Target. From the very start, our goal was to create a line of clothing focused on versatility, quality construction, and thoughtful design – all at an incredible value. We wanted to make sure that no woman ever had to choose between looking stylish and staying on budget.
Over the years, Ava And Viv has grown into one of Target’s most popular private label brands. Our commitment to our core values has allowed us to build an incredible community of women who love expressing their personal styles with our clothes. Now, we’re taking the next step in our journey by launching AvaAndViv.com.
Our Story
Ava And Viv was founded by a small team of fashion lovers with a big vision: to create a line of affordable, trend-relevant closet staples for women. We believed that every woman deserved access to stylish clothing, regardless of budget.
After months of research, design, and testing, we launched Ava And Viv exclusively at Target in 2015. Our very first collection focused on wear-anywhere essentials like jeans, t-shirts, dresses, and jumpsuits in an array of sizes. We kept silhouettes modern and fabric quality high, while maintaining accessible pricing.
The debut of Ava And Viv was a huge success. Our clothes flew off the shelves as women discovered the brand’s effortless styling and unbeatable price-to-quality ratio. It was clear we had struck a chord in the market. Women absolutely loved building out their closets with Ava And Viv’s mix-and-match pieces.
Bolstered by the incredible response, we continued to expand the Ava And Viv assortment. We added new categories like activewear, intimates, and shoes so customers could create head-to-toe looks. Our design team also closely followed trends, ensuring that each seasonal collection felt fresh and current.
Now, Ava And Viv offers over 200 affordable, fashion-forward styles for women of all ages. While our product offering has grown over the years, our original mission remains the same. We are still dedicated to outstanding value, wearability, and inclusivity.
Why Shop Ava And Viv?
There are so many reasons why Ava And Viv has become a go-to brand for women nationwide. Here are just a few of the things that set us apart:
Incredible Quality
Right from the start, we have refused to compromise on quality. Our in-house designers carefully select fabrics that are soft, durable, and Hold Their Shape. Many of our cotton tees feature substantial weights. Our jeans feature premium denim that resists sagging and fading. Our activewear is designed in performance fabrics that can withstand repeated wears. Across categories, our quality simply outshines the price tag.
On-Trend Style
The Ava And Viv design team obsessively researches the latest fashion trends. Our rotating seasonal collections allow customers to effortlessly build stylish, put-together looks. We focus on offering wearable takes on runway styles, rather than designs that are overly experimental. The result is closet staples that always look freshly modern.
Unbeatable Value
Ava And Viv is proud to offer runway-inspired style at masstige pricing. By selling directly through Target, we are able to cut out middleman markups and offer dramatic savings. Our customers regularly stock up on multiple pieces without breaking the bank. Dollar for dollar, Ava And Viv offers the best value in women’s fashion.
Size Inclusivity
We believe that stylish, flattering clothing should be available to women of all sizes. Ava And Viv is available in XS-4X, 00-24W to allow for an amazing fit. We also offer select styles in both regular and petite or tall lengths. Our size-inclusive philosophy empowers women to look and feel their best.
Effortless Layering
The Ava And Viv design aesthetic focuses on streamlined shapes and a versatile, neutral color palette. Our pieces are designed to work seamlessly together to create layered looks. Customers love mixing and matching our closet essentials to reflect their personal style. Building outfits is totally effortless!
The Ava And Viv Difference
What truly sets Ava And Viv apart is the thoughtful approach we take to creating closet staples women love:
Customer-First Design
Our talented in-house team obsesses over every detail, tailoring each new collection to meet customers’ needs. We conduct in-depth market research to truly understand our shoppers. Feedback is carefully incorporated into upcoming seasonal designs. Ava And Viv’s priority is always creating pieces women actually want to wear.
Wear Testing
From denim washes to fabric blends, we rigorously wear test every material and product. Items that don’t meet our performance standards don’t make the cut. We ensure that our clothing looks amazing even after countless wears, washes, and daily activities. Real-life testing is the only way to guarantee exceptional quality.
Trend Analysis
Before each new collection, our designers analyze retail data, runway footage, street style photos, and pop culture. This research allows us to identify the most relevant upcoming trends that our customers will love. We then interpret those trends in a signature Ava And Viv way for a look that is always modern but never over-the-top.
Responsible Manufacturing
We only work with factories that demonstrate consistent, ethical practices. All manufacturers must adhere to our strict Vendor Code of Conduct. We regularly audit working conditions and require timely action plans for any issues. Doing right by the people who make our clothes matters.
Sustainability Initiatives
Ava And Viv is dedicated to integrating sustainable practices across our entire supply chain. We use eco-friendly materials like recycled polyester whenever possible. We’re also taking steps to reduce water usage, reliance on chemicals, and textile waste. Though our journey is just beginning, we are fully committed to making progress.
Giving Back
Philanthropy is hugely important to Ava And Viv. We are proud partners of organizations like Feeding America, Boys & Girls Clubs of America, and Arbor Day Foundation. Our seasonal collections often include special items where a portion of each purchase funds outreach initiatives. Making a positive social impact matters deeply to us.
The Ava And Viv Community
The greatest joy of growing Ava And Viv has been witnessing the amazing community that has rallied around our brand. Our clothes empower women to confidently express their personal styles, no matter their size, shape, or budget constraints. We find it so rewarding to see customers incorporate Ava And Viv into their daily lives and make it their own.
We also love seeing customers share their fabulous outfits on social media. Our Instagram community is filled with style inspiration. Follow us @avaandviv!
Interacting with our customers is our favorite part of the job. We take all feedback to heart and constantly think of ways to better serve our audience. Ava And Viv’scommunity is the driving force behind everything we do. Without our customers, we wouldn’t exist.
The Future of Ava And Viv
We are so grateful for the incredible success Ava And Viv has found at Target locations nationwide and on Target.com. Now, we are thrilled to take the next step by launching AvaAndViv.com. Our new direct-to-consumer website will allow us to expand our product selection and offer exclusive perks to online shoppers.
Even as we grow, our commitment to our core values remains as strong as ever. We will continue using feedback and fashion research to create affordable, quality-constructed clothing women love. Most importantly, we will keep cultivating an empowered community where all women feel represented.
We are so excited to continue this journey with you, our Ava And Viv family. Our best days are definitely still ahead of us!
